Column of Controversy

Are you in the sports media?  Would you like to bring attention upon yourself?

It's surprisingly easier than you'd think.

You could...

* write an article badmouthing a city

* vote for zero people on your Hall of Fame ballot

* publish a book in which you speculate groundlessly about the sexuality of a team's star quarterback

* go on your sports talk show and make idiotic, inciting comments

* dump jealously all over a special sporting event because you're not included

* write a column as if you were there, even though you weren't

* come up with your own self-important catchphrases schticks and then run them into the ground

(And then there's this, a top-notch dissection of a columnist's work all during the year in which his local team won the World Series.)

See?  Easy.